What's Most Important?

You should have a substantial list of topics now. You've gathered them from your own knowledge and ideas, from magazines and competitors' web sites and from Google Alerts. Over time, you'll want content about many or even all the topics. The more content you have that's targeted at a specific niche, the more likely members of that niche are to find you.

But…where do you start?

Your first step is to group the topics into categories, then focus on one category. You can choose the category in one of three ways:

1. Your Personal Interest. If you are particularly interested in a category, you can start there. Since it's your interest, you're likely to do an especially good job creating content for it.
2. Newsworthiness. You can benefit from a surge in searches about news if you create content for a category you know is in the news.
3. Keyword Searches. When you worked on finding a niche, you looked at Google's Keyword Tool to identify topics. You can pull the results for the What Else Does Google Know? task from your "Niche Characteristics" folder and look at what keywords got the most searches. Focus on a category that matches those keywords.

The choice of which method to use is yours. Each method works. Which one you choose is up to you.

Your 20 Minute Task

Take out your list of topics. Group the topics in categories. Then apply one of the methods above to select a category to focus on first. Make sure you've written down a name for the category. Circle it to remind you what you've chosen. When you're done, file the result in your "Making Money" folder.

After you add plenty of content for your chosen category, you can come back to the list to select another one.