Get More Specific

You've recorded a lot about what makes you unique in these past few 20 minute tasks. It's doubtful there's anyone else on earth who has exactly the same profile as you. Now you're going to build on your uniqueness by finding ways that you can solve problems and reach audiences.

One way to use your uniqueness is to make the niche you choose more specific. For example, suppose you have a problem sleeping at night and you're also 65 years old. For your niche, you could choose all people who have trouble sleeping. Or, you could choose all people 65 and older. But you get a narrower, more specific niche by choosing people who are both 65 and over and have trouble sleeping. One advantage of that is you can write from the perspective of someone who has had the life experiences of a 65 year old. That will make you more credible and valuable to others in the niche.

Mixing niches to find something where you particularly can add value to others will make your web business more successful. That's what you get to work on next. (It might be work but it's also fun.)

Your 20 Minute Task

Print out this page, get another piece of paper to write on or open a document on your computer. Then take the list of passions you created earlier. See if it makes sense to mix any two or three of them together. For example, say that you are passionate about golf and about children. You might get something like this:

golf + children = golf for kids

Get it? Okay, go ahead and try. (If you don't think of anything, don't worry.)

Mixed Passions

Now, go through and put a star by the two or three combinations that interest (or excite) you most. As usual, when your 20 minutes are up, put the sheet in the Market Niche file folder.